Midas Awards Shortlists FNB's Reinvention
DDB South Africa’s ‘Reinvention’ campaign for FNB, has been nominated in three categories at this year’s Midas Awards, which recognises the World’s Best Financial Advertising.
The ‘Reinvention’ ad which takes place in a world where some of man’s inventions have progressed and some haven't, aims to make one simple point, that invention is good but reinvention is better. It signals true progress.
It has been nominated in the following categories:
Products & Services: Financial Planning
All trophy winners will be announced on 2 December 2014.
Converse South Africa Presents White Lies
Converse South Africa recently announced that they are bringing English post-punk band, White Lies, to South Africa for one night only as part of the Converse global campaign: Sneakers Would.
The show will take place on 15 November at a secret location and is set to be one of the best events in Johannesburg before the December holidays hit.
Tickets were placed at various locations around Johannesburg and Cape Town. Eager fans, once registered online, were SMSed the location of these tickets and the first to arrive, received a double ticket to the epic event, tickets were not available for purchase. Converse put the campaign in the hands of their audience with the tag: The Choice Is Yours #SneakersWould.
Follow @Converse_Africa to see what happens event day, or if you have tickets, see you there!
DDB's Young Creative Minds
One of DDB South Africa’s creatives, was honoured to attend the Creative Conversations forum presented by LIA, held last month in Las Vegas.
Roberto Adamo was one of sixty one young creatives to be invited from around the world to the six-day forum, putting young creatives ears to the voices of some of the industries greatest.
The platform offered insight into industry change to sitting in on metal placements of work.
DDB SA Wins At The Pendoring Awards
Our Afrikaans radio ad campaign for Wrigley’s Orbit ‘Môre Oompie, Jan Pierewiet, Afrikaans is Plesierig’ has won Silver at this year’s Pendoring Awards on Friday.
The radio clips are a play on familiar Afrikaans traditional songs, which were taught to children in past years.
Press play on the clips below:
DDB South Africa won two Golds, a Silver and a Bronze at the African Cristal Awards held in Morocco last week Friday.
The awards were for the Skittles (Smuggle the Rainbow), McDonald’s (Houses) and (Night & Day) campaigns.
It’s the latest achievement after the Loeries Awards that took place in Cape Town recently.
Well done to everyone involved.
Five awards for DDB South Africa at Loeries
It was another good year for us at the Loeries. Bagging four prestigious birds and a Craft Certificate this weekend, taking home Gold, Silver and Bronze.
Wrigley’s Skittles Smuggle the Rainbow. Taste the Rainbow:
Gold for Digital & Interactive - Website
Silver Campaign for Digital Integrated Campaign
Bronze for Internet & Mobile Commercials
Craft Certificate for Print & Collateral Crafts - Art direction
McDonald’s Breakfast, Night and Day:
Bronze for TV & Cinema Commercials- up to 90s
DDB South Africa has scored two finalist nominations at this year’s Pendoring Awards.
Our Wrigley’s Orbit ‘Môre Oompie, Jan Pierewiet, Afrikaners is Plesierig’ campaign has been nominated in the ‘Truly South African Radio’ and 'Original Afrikaans' Categories.
The awards will take place on 24 October 2014.
DDB South Africa's latest commercial for FNB Savings and Investment takes a break from their lethally effective brainchild ‘Steve’, to deliver a product message with a big brand feel.
The ad takes place in a world where some of man’s inventions have progressed and some haven’t. It aims to make one simple point, that invention is good but reinvention is better. It signals true progress.
Over the past few years FNB has become synonymous with innovation. Their online service, device deals and rewards schemes have literally changed day-to-day banking. The Bank adopted the same approach when restructuring their saving and investment products, allowing clients to invest any amount they choose, over any period and with any access.
All that was required was to take dry “bank-speak” and turn it into compelling advertising. No mean feat.
Taking this into consideration DDB set out to truly define who FNB is and came up with the enviable positioning line, “Save with the bank that reinvented banking”. The commercial highlights the importance of reinvention in humanity’s progress and tells of how FNB has just reinvented the savings and investment category.
Written by agency creatives Matt Berge and Hital Pandya, and shot by Giant Film’s Robin Goode (right outside Bank City), the ad’s understated humour and simple elegance make it notable in the world of financial advertising. And prove that innovation is as much a part of DDB’s DNA as it is our clients’.
This Ad of the Month was a good one for us. We featured in four of the five categories judged, proving that creativity is alive and well at DDB South Africa. Here’s what scored…
The SABC TV License television spot.
Honda, 'Don't Text and Drive' print.
Skittles' interactive 'Smuggle the Rainbow' campaign.
South Africa is celebrating Lyle & Scott’s 140th anniversary with the launch of the 140 Series.
To commemorate a 140 years of heritage, artists, creatives and fans of the brand are called upon to create an original piece of artwork for the campaign. Each contributor is invited to produce and submit one piece of artwork that represents their chosen year between 1874 and 2014.
When all of the entries have been submitted, the 140 art pieces will be available to view at www.lyleandscott.co.za.
A live auction will take place from 10 September to 6 October, where everyone is invited to celebrate this milestone with Lyle & Scott. All the art pieces will be exhibited in a gallery for everyone to see and proud owners of the art will take their pieces home.
The artists will recieve full profit from their artwork, the top three pieces of art that fetch the highest bids will also receive, R 5000, R3 000 and R2000 respectively.
To support the creative series advertising agency, DDB South Africa will offer two paid six-month internships to student participants.
The innovative Smuggle The Rainbow Campaign for Skittles has been honoured by the Favourite Website Awards (FWA), an international internet award program, and awarded Site of the Day yesterday, 11 August 2014.
The campaign, conceived by DDB South Africa, was aimed at relaunching the confectionary in the local market earlier this year. The brief was simple: Make your target audience ask WTF? A brief most creative’s yearn for.
After much brainstorming and deliberating, DDB South Africa decided on the concept of Smuggle The Rainbow. Taste The Rainbow. An interactive experience that used facial recognition to track a user’s facial movements; the idea was that only straight faced people would be able to smuggle Skittles successfully. Two characters were employed to bring the campaign to life; Leon, the busted smuggler assisting the user and Customs Officer Oosthuizen, who would attempt to ‘bust’ the user before they could place their Skittles in the rainbow. DDB South Africa also incorporated Facebook Connect to make the experience personal.
The ‘Smuggle The Rainbow. Taste The Rainbow.’ Website was selected from thousands of entries received each month by a panel of FWA judges. The judges stem from around the world and are leaders in their industries comprising heads of digital agencies, corporate tech companies and brands on the forefront of digital innovation. The FWA recognises and rewards cutting edge creativity. It’s an accomplishment DDB South Africa is proud to have achieved.
Skittles Facebook: www.facebook.com/Skittles
Skittles Twitter: www.twitter.com/SkittlesSA
DDB Twitter: www.twitter.com/DDBSouthAfrica
FWA Site: http://www.thefwa.com/site/smuggle-the-rainbow-taste-the-rainbow
This week Converse thrilled fans when it announced that Early Hours was the winner of the Get Out Of The Garage 2014 competition.
Early Hours was one of 335 bands who entered the competition this year. After three intense days of judging, Catherine Grenfell, HHP and Darryl Torr announced the Top 10 in June. Voting was then left in the hands of the public, with over 8,000 votes cast.
The winning band will go on an international trip which will take them to Europe where they will have the opportunity to unleash their sound on an international stage. One lucky fan who voted for them, Paula Church, has won an all-expenses paid trip to join them in Europe to see them in action.
Fans of Early Hours can follow @Converse_Africa for updates as the band jet-off to Europe and America later this year.
Honda, one of the most reliable car producers in the world has launched the Honda Music Experience this month, a weekly event that aims to appeal to a younger audience.
Held at the Assembly, one of Cape Town's trendiest venues, revellers get to see some of their favourite bands and DJs presented by Honda.
In addition, fans can also win tickets to these events and could also stand a chance to win a double ticket to see Pharrell Williams live in Paris
DDB South Africa on behalf of FNB Consumer Bank won the GRAND PRIX and GOLD in the Sustain Category for their Switch Campaign; also popularly known as “Steve”, last night at the prestigious 2014 APEX awards.
“Since its launch in 2011, Steve has done some remarkable things for FNB,” says Anthea Nussey, Head of Consumer Marketing at FNB. “We’re absolutely thrilled to have DDB and FNB win this award”
Launched in May 2011, Steve has been heralded as the most successful campaign in the bank’s history. With over 220 radio executions – and counting – Steve is a fictional character working at the fictitious [Beep] Bank, tasked with recruiting and retaining customers for his employer. Unfortunately for him, the people he calls are already customers at FNB who rattle off a list of benefits they receive from FNB, which [Beep] Bank simply cannot match.
So what is the secret behind Steve’s success?
Although it went against every rule in copywriting, DDB decided to develop scripts that discarded single-mindedness in favour of multiple messages and products, followed by the simple but very deliberate question, “Does your bank do all that?” The answer to which would always end up favourable for FNB.
The campaign has delivered some remarkable results for the bank. But the Steve-effect is much further-reaching than just the numbers.
In short, FNB’s Steve has become an icon.
Candy brand Skittles is sneaking back into the country after a brief hiatus and you won’t believe how they're doing it.
“Smuggle the Rainbow. Taste the rainbow”
South Africans, under lead character Leon’s instruction, are tasked to get past Customs Officer Oosthuizen by staying straight-faced.
Using facial recognition, recruited smugglers’ facial movements are tracked and interpreted.
In order to smuggle their Skittles into the country, each candy contrabandist has to undergo and survive three intense and disturbing interrogations with Officer Oosthuizen. Even the slightest twitch, smile or grimace and they will be busted.
If a smuggler manages to get through all three interrogation rooms with a straight face, they will be directed to the Skittles South Africa landing page.
If you have what it takes to be a contrabandist then visit: www.skittles.co.za and help #SmuggleTheRainbow
Wall’s Ice Cream has launched ‘Goodbye Serious’.
In a move that will appeal to younger audiences, Wall’s has adopted a more interactive and innovative approach to their new campaign. Simple, effective and impactful, it features literal interpretations of its positioning through YouTube features.
Three yawn-worthy mock current affairs videos were created, barely more viewable than watching paint dry using a news anchor, a politician and a Canadian-American campaigner.
Crucial to the campaign are the interactive pop-up questions offering viewers the opportunity to ‘Keep Watching’ or ‘Say Goodbye To Serious’ where after unexpected humour follows and the gravity of serious content is deflated, literally!
See it for yourself by clicking any of these YouTube links and let Wall’s Ice Cream help you Say Goodbye to Serious! https://www.youtube.com/watch?v=z6JYF4H2SNQ
After launching the Converse Sneakers Clash Campaign, which saw dull city walls brought to life across Europe, the Middle East and Africa, the brand introduced the second instalment of the campaign called Photo Clash in April 2014.
Held at Sgt. Pepper, Long Street in Cape Town, fans submitted their images via Twitter by tagging Converse with #clashmyhoto. Their snaps were then reworked into unique pieces by illustrators Ninja Bread Boy and Bruce Mackay and tweeted back to them.
The result was two very successful days with hundreds of submissions and still counting.
Follow the conversation @Converse_Africa #clashmyphoto