On a shoe-string budget, McDonalds asked us to create a campaign to add fans to their Facebook page. We placed one of the best breakdancers and football freestylists in the world into real McDonalds stores and filmed peoples reactions… We then very simply asked people to share the videos to stand the chance to win breakfast for themselves and 3 friends for a year. The result has been an increase in ‘Likes’ of over 500% and still rising.
Check out the Facebook page