SA McDonald's McFlurry ad scoops group award.
South Africa’s McDonald’s McFlurry TV Ad has been awarded the best of its kind for 2012/2013.
Beating out some tough competition from the Asia Pacific, Middle East and Africa region, it was voted the best in the group by McDonald’s executives.
Largely unscripted, the advert illustrates how innocence and wisdom unite in the most uncanny ways. This heartening piece opens with children travelling from an orphanage by bus to the nearest McDonald’s for a McFlurry. Their next and final stop is at an old-age home where we see them sharing their ice-cream with the elderly residents.