The End of Serious!

13/05/2014

Wall’s Ice Cream has launched ‘Goodbye Serious’.

In a move that will appeal to younger audiences, Wall’s has adopted a more interactive and innovative approach to their new campaign. Simple, effective and impactful, it features literal interpretations of its positioning through YouTube features.

Three yawn-worthy mock current affairs videos were created, barely more viewable than watching paint dry using a news anchor, a politician and a Canadian-American campaigner.

Crucial to the campaign are the interactive pop-up questions offering viewers the opportunity to ‘Keep Watching’ or ‘Say Goodbye To Serious’ where after unexpected humour follows and the gravity of serious content is deflated, literally!

See it for yourself by clicking any of these YouTube links and let Wall’s Ice Cream help you Say Goodbye to Serious!  https://www.youtube.com/watch?v=z6JYF4H2SNQ

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