Where the 'beep' is Steve?
Over the last 2 years Steve, from Beep Bank, has become a personality that is either loved or hated. He tirelessly calls people, from the confines of Beep Bank's call centre, trying to get them to switch to his bank but with no success. For the next episode in the Steve campaign, Steve went missing and we concentrated on hiring his replacement. No one knows where Steve is or when he will be back – he is just gone.
The replacements are well-known celebrities calling FNB customers. The voices we chose were the most recognisable ones we could find in order for listeners to know exactly who they were as soon as they spoke. The campaign was really well received and generated great interest into FNB offerings and Steve's whereabouts. Stay tuned to find out what happened to Steve?