Orijin

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Diageo is one of the world's leading beverage businesses with an outstanding collection of alcohol brands.

DDB opened a tab with Diageo by launching the ground-breaking beverage, Orijin. A herbal drink unique to Africa. A bittersweet and Ready-to-Drink beverage, Orijin is made up of African herbs and fruit.

We look forward to raising several more with Diageo across Africa in the dynamic markets of Nigeria, Kenya, Cameroon amongst many others.


Orijin TV ad

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The TVC features a group of drummers inside the Orijin bottle releasing the spirit. To create the effect of going inside the bottle for the TV commercial, this was shot inside a cooling tower.

 

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