What better way to get parents to reconsider where they plan on having their kids' next birthday party than to let the kids themselves do the talking. In a living room. Much like yours...
This was a particularly complicated job to execute. We wanted each individual piece of the visuals to tell it's own story. To do this we needed to shoot everything separately and then comp the pieces together. The Bar shot is composed of 27 different shots. It was a long process but definitely worth it.
To launch the summer 2013 Converse range, we went big!
There was a time when music brought people together and it didn’t matter how you looked at it but rather how you got down! Converse brought back the era of getting down, and getting dirty! So we asked the question – are you shoes, or are you sneakers?