Will anyone give a sh*t?
That, really, is the question. Will the big wide world actually care enough to listen to what you have to say. As a brand. As an advertiser. When you strip away all the hyperbole and reduce advertising to its purest… will anyone actually give a sh*t?
We are the agency that can help you answer ‘yes’ to that question. Every. Single. Time. Which means you can sleep well at night. Which means the only culprit for your 5am waking, will be your kids using your head as a trampoline.
Advertising is changing. This isn’t new. Everyone’s saying it. Across the world. Across South Africa. But, not everyone’s changing with it. No one wants to admit it. Because no one’s doing much about it.
We are.
DDB is changing. We understand that we no longer dictate the path that consumers take. They’re talking to each. Forming communities. Blogging. Remixing. Texting. Creating. Playing. Commenting. Sharing. Powerfully influencing one another.
We’re moving through interrupting, through engaging and onto influencing people. It’s called Social Creativity - creating advertising that has social currency. And it’s the only way.
At DDB we don’t use rigid methodologies. They minimize creativity. Paint-by-numbers gets you the same painting every time. We don’t differentiate traditional from digital. Physical from virtual. They are one and the same. The idea is king. And the idea does not like boxes.
No longer is it ad agencies trying to best one another by creating more effective communications for our clients’ brands. We are now competing with the entire world for the attention of people. From kids with video cameras to rock stars with blogs to Coke bottles and Alka Seltzer, never before has it been harder for brands to have their voice heard. The shout is deafening. It is Us vs. Everyone.
So, we have to be better than Everyone. We have to set our bar so high, that Everyone simply can’t come close. At DDB we do just that.
Our advertising is part of client’s products. Our client’s believe the same. They expect us to be as progressive as they are. We don’t disappoint. We are changing because they are changing.
The way to get people to give a shit is to make advertising they give a shit about. And then allow them to get to it any way they want, whenever they want.
Old dog. New tricks. We are DDB.