With Orbit, 5GUM, Airwaves and Skittles in the mouths of millions we keep the global powerhouse delicious with a genuine mix of through the line advertising. Whether it’s dental health or a hit of menthol, a full sensory experience or a walk through the warped mind of Skittles, Wrigley and DDB have been keeping it fresh since 2008.
DDB South Africa has scored two finalist nominations at this year’s Pendoring Awards.
Our Wrigley’s Orbit ‘Môre Oompie, Jan Pierewiet, Afrikaners is Plesierig’ campaign has been nominated in the ‘Truly South African Radio’ and 'Original Afrikaans' Categories.
The awards will take place on 24 October 2014.
The innovative Smuggle The Rainbow Campaign for Skittles has been honoured by the Favourite Website Awards (FWA), an international internet award program, and awarded Site of the Day yesterday, 11 August 2014.
The campaign, conceived by DDB South Africa, was aimed at relaunching the confectionary in the local market earlier this year. The brief was simple: Make your target audience ask WTF? A brief most creative’s yearn for.
After much brainstorming and deliberating, DDB South Africa decided on the concept of Smuggle The Rainbow. Taste The Rainbow. An interactive experience that used facial recognition to track a user’s facial movements; the idea was that only straight faced people would be able to smuggle Skittles successfully. Two characters were employed to bring the campaign to life; Leon, the busted smuggler assisting the user and Customs Officer Oosthuizen, who would attempt to ‘bust’ the user before they could place their Skittles in the rainbow. DDB South Africa also incorporated Facebook Connect to make the experience personal.
The ‘Smuggle The Rainbow. Taste The Rainbow.’ Website was selected from thousands of entries received each month by a panel of FWA judges. The judges stem from around the world and are leaders in their industries comprising heads of digital agencies, corporate tech companies and brands on the forefront of digital innovation. The FWA recognises and rewards cutting edge creativity. It’s an accomplishment DDB South Africa is proud to have achieved.
Skittles Facebook: www.facebook.com/Skittles
Skittles Twitter: www.twitter.com/SkittlesSA
DDB Twitter: www.twitter.com/DDBSouthAfrica
FWA Site: http://www.thefwa.com/site/smuggle-the-rainbow-taste-the-rainbow
Candy brand Skittles is sneaking back into the country after a brief hiatus and you won’t believe how they're doing it.
“Smuggle the Rainbow. Taste the rainbow”
South Africans, under lead character Leon’s instruction, are tasked to get past Customs Officer Oosthuizen by staying straight-faced.
Using facial recognition, recruited smugglers’ facial movements are tracked and interpreted.
In order to smuggle their Skittles into the country, each candy contrabandist has to undergo and survive three intense and disturbing interrogations with Officer Oosthuizen. Even the slightest twitch, smile or grimace and they will be busted.
If a smuggler manages to get through all three interrogation rooms with a straight face, they will be directed to the Skittles South Africa landing page.
If you have what it takes to be a contrabandist then visit: www.skittles.co.za and help #SmuggleTheRainbow
This was a particularly complicated job to execute. We wanted each individual piece of the visuals to tell it's own story. To do this we needed to shoot everything separately and then comp the pieces together. The Bar shot is composed of 27 different shots. It was a long process but definitely worth it.
Social media and interaction with brands have changed especially amongst the younger markets. Individuals now seek to experience brands online and in the real world, as experiences they can share and enjoy amongst their friends has become an important requirement. So we created the 5GUM Experience: South Africa’s best socially activated events, which gave our music aficionados the chance to experience their favourite bands live.
The 3D sound experience you are about to feel, was developed as part of a campaign for the 5Gum’s A-Track concert. Terror Island, is like nothing you’ve ever felt or heard before. Hosted in a Facebook app, users were encouraged to watch the very video you are about to see, as a means to win tickets. We ask that you close your eyes and put on some headphones for the full affect, as Terror Island comes alive.