Are there any more famous words in South African advertising?

Listened to by Saffers and loathed by competitor banks, old Steve really has upset the banking apple cart.

Millions of new accounts opened and several awards for advertising effectiveness are testament to the fact not all banks are equal. Nor is their advertising. He’s been loved, hated and pitied – but never ignored.

Stay tuned for the evolution of one of the country’s most enduring and persuasive campaigns.